Tweets from Digital Marketing MasterClass at Avaya 

 March 16, 2013

By  Gavriel Shaw

“Memorable STORIES, not marketing messages”. Excellent observation from social marketing guru JonOriginal

“Social media now more influential than direct marketing with B2B decision makers” – Google at Avaya MasterClass

“Its more about what you know and less about what you sell” Trish Harris, Direction Group

“Silo’d marketing channels are concertinaed down by social distribution” – JonOriginal

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Gavriel Shaw

Gavriel has product and marketing expertise from a variety of roles, including CMO, Head of Growth, Head of Marketing, eCommerce Director, Web Marketing Director, Product Marketing Manager, and Senior Copywriter in various sectors, both B2C and B2B.

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