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Event Marketing 

 August 1, 2011

By  Gavriel Shaw

Event Marketing

Turn your campaign into an event that captures the imagination of your audience, and…

…hooks them into every new twist and turn of your gripping campaign… making them eager to receive your messages in anticipation of the ‘big event’ — whether it be a seminar, new product release, summer sale bonanza, or service introduction.

When your audience perceives your marketing as an event…

…they become fully engaged because of curiosity. scarcity. and interactivity. These are the hallmarks of engaging events.

When you hold a live seminar, conference, or open day… the copy you use must win your audience’s interest above and beyond any and everything else they could do with their time and money that day.

If they do not have anticipation… if they are not curious… if they do not feel the event is special and important and valuable… and if they do not feel some kind of interactive relationship, chances are you have lost them and they will not attend your event, let alone pay much attention to your marketing campaign.

But through the psychological triggers of event based marketing, we can make your audience eager to receive each new communication leading up to the event and beyond.

Download my white paper from this page to see how I approach event marketing through my copywriting service and then let me know about your projects or needs and I’ll send you a quote.

Gavriel Shaw


Gavriel has product and marketing expertise from a variety of roles, including CMO, Head of Growth, Head of Marketing, eCommerce Director, Web Marketing Director, Product Marketing Manager, and Senior Copywriter in various sectors, both B2C and B2B.

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