Crypto Marketing In A Decentralising World 

 January 24, 2018

By  Gavriel Shaw

A clarion call to blockchain startups and marketeers to look beyond ‘quick wins’ and focus on the greatest opportunity of our era:

Humanise Your Digital Customer

With the rise of digital persona based smart contract identities, the crypto smart customer will build an augmented control grid around their life. 

DAOs (Decentralised Autonomous Organisations) and M2M (Machine-to-Machine) economics will allow customers to create distance from advertisers that do not match their profile. Think of it like super-intelligent ad blockers. 

Startups that authentically align with the customers preferred style of experience can thrive. 

At the very core of customer experience is not ‘how many clicks it takes to register’… nor how many ‘cutting edge features’ a product has. In a world of choice, the customer is not loyal to brands. But they are loyal to their beliefs.

As such, the core of modern customer engagement is identity. That is, how does your brand experience compliment or contradict your customers own identity, values, aspirations and beliefs.

Give yourself enough time and space to get that right, and you’ll attract a like-minded community of customers within the rapidly decentralising digital economy. 

Get it wrong, and you’ll struggle through an endless flow of short-term marketing campaigns with countless product pivots.

Remember: Customer is King. 

Start with Service Design Thinking. Get the recommended book, explore the tools, do the work.

Humanise your digital customer.

– January 2018

Areas that Cyclic Media can support:

1. Marketing Funnels

Funnel’s are everywhere. From that first moment your audience catches sight of your advert and the all-important first click… The big promise and specific offer on the landing page… The email sequence sent to nurture your prospects interest and trust… The complete buying experience and customer follow-up to maximize customer lifetime value.

We cover the lot. Squeezing out every possible drop of audience engagement with fully-tracked conversion funnels — gaining actionable insight about your audience every time someone visits your site. And we share all that insight with you.

From campaign planning, to design and build, through to the all-important ‘marketing automation’ and performance tracking for continuous improvement.

2. Insight & Experience

From many years in the trenches of digital marketing lead generation, branding and eCommerce management, we have a keen eye for making rapid improvements.

We look at your current results to optimize brand experience and sales conversions at every point… while using analytical tools to find ways of maximizing results.

What questions go unanswered in your visitors buying process? 

How can we demonstrably improve user engagement to increase leads and sales? 

What simple tweaks can increase conversion rates and lower the cost of new customer acquisition? 

What do your site visitors think of your site? 

Where do they get stuck and then abandon the sale? 

What aspects of your brand story can we emphasize in new campaigns? 

All this and more.

3. Content Creation

We can support you in content strategy planning, including how to make best use of video, graphics and copy for brand profile and demand generation. 

Send us your campaign brief or chat to us by phone to clarify the project. We’ll help you produce first-class content within the agreed timeframe: From simple campaign emails, lead generation landing pages, through to feature sales pages, or complete VSL(video sales letter) scripts.

Gavriel is a veteran copywriter having written for dozens of companies since the 90s in both B2B and B2C markets, including health, finance, technology, personal development, dating and relationships, and many more.

Send an enquiry.

4. Traffic Management

Sometimes the best ideas in the world go unappreciated and unused simply because the right people never know about them. Do you have the best kept secret in the world? Or perhaps just a well-developed quality product or service, but not enough traffic?

Concerned about front-loading $5,000 on a particular display network and want to validate campaign performance before scaling the budget? Perhaps you want to bootstrap several hundred dollars per month through split-test campaigns to find and scale winners and then roll-out to the big networks including Adwords PPC and large Display Networks. It that’s unclear, no worries. We can explain everything.

Speak to us about your traffic concerns and we’ll suggest the opportunities worth focusing on. We can manage your traffic budget from $300 per month to $30,000 per month or more — including email solo ads, display networks, PPC and even social…

…although social campaigns tend to work best for existing customer retention and growth rather than new customer acquisition (a question we get asked a lot by concerned marketing managers who are underperforming on their targets for social marketing).

5. Lead Nurture & Sales

You have content, you have traffic? Now how well are leads being captured and nurtured into sales? 

From landing pages to simple email follow-up campaigns and full-fledged marketing automation, we can help develop a lead nurture strategy to build brand preference and generate sales.


Gavriel Shaw

Gavriel has product and marketing expertise from a variety of roles, including CMO, Head of Growth, Head of Marketing, eCommerce Director, Web Marketing Director, Product Marketing Manager, and Senior Copywriter in various sectors, both B2C and B2B.

Explore further: 

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