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Business Development Success Matrix 

 July 29, 2011

By  Gavriel Shaw

  1. Preparation – Your personal and career success strategy.
  2. New ProfessionalResearch – Market, competitor, company, product, customer research.
  3. Development – Team, process, product, market presence, etc..
  4. Conversion – Strategic marketing campaigns and copywriting for customer acquisition, retention and lifetime value.
  5. Traffic – search, social media, partnerships, direct marketing and more.
  6. Tracking – Performance measurement for ongoing improvement.

Gavriel Shaw


Gavriel has product and marketing expertise from a variety of roles, including CMO, Head of Growth, Head of Marketing, eCommerce Director, Web Marketing Director, Product Marketing Manager, and Senior Copywriter in various sectors, both B2C and B2B.

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