How business must adapt to Social Media in the thank-you economy 

 May 25, 2013

By  Gavriel Shaw

Do we strategies for sales, or do we actually give a shit about customers?

Until you create true user context and set up for the marathon [long-term relationship] instead of the quarterly report sprint, it’s going to be difficult to succeed going forward.

The future battleground will be genuinely caring about customer experience.

Hear it all from the flamboyant ‘Gary V’.

Still just as relevant as it was in 2011 when the presentation was recorded.


Gavriel Shaw

Gavriel has product and marketing expertise from a variety of roles, including CMO, Head of Growth, Head of Marketing, eCommerce Director, Web Marketing Director, Product Marketing Manager, and Senior Copywriter in various sectors, both B2C and B2B.

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