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THE WORLDS BEST BLOG FOR STRATEGIC MARKETING MANAGEMENT

POPULAR posts

Strategic phases for product launches (Q&A)

Quick-Fire Mini-Marketing Plan

5 Degrees of Consumer Sophistication

Why Client Experience Management trumps Customer Experience Management for maximum profitability

Gavriel Shaw, Judge at 2013 European Contact Centre & Customer Service Awards (ECCCSA) – Social Media Category

Empathy Mapping exercise to understand your audience

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Crypto Marketing In A Decentralising World

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by  Gavriel Shaw

A clarion call to blockchain startups and marketeers to look beyond ‘quick wins’ and focus on the greatest opportunity of our era: Humanise Your Digital Customer With the rise of digital persona based

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Strategic phases for product launches (Q&A)

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by  Gavriel Shaw

Q1. The emails were originally designed for an evergreen product. Once-off launches are so tedious and takes so much energy and then its difficult to relaunch soon after. What’s your take? An evergreen

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Key To Maximum Influence Through Content Marketing and/or Coaching

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by  Gavriel Shaw

‘Emotive Compulsion’ Your customers inner-drive to make a change, to try something new… built on a bed of motivations including background beliefs, future desires, and current frustration. THESE are the reasons why customers buy new products…

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Quick-Fire Mini-Marketing Plan

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by  Gavriel Shaw

Here’s a 6-part outline to create a mini marketing plan. 1. Preparation Brainstorm the big picture (in line with this outline) Build your core team (designer, developer, marketing jedi, PR or social media

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6 Split Tests To Validate Your Marketing Spend

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by  Gavriel Shaw

“Yes, but who has time for creating two versions of everything when there’s barely enough time for one!” I understand. Yet the cost/benefit ratio is mind-blowing when you really grasp the effects and

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