A clarion call to blockchain startups and marketeers to look beyond ‘quick wins’ and focus on the greatest opportunity of our era: Humanise Your Digital Customer With the rise of digital persona based
by Gavriel Shaw
by Gavriel Shaw
Q1. The emails were originally designed for an evergreen product. Once-off launches are so tedious and takes so much energy and then its difficult to relaunch soon after. What’s your take? An evergreen
by Gavriel Shaw
‘Emotive Compulsion’ Your customers inner-drive to make a change, to try something new… built on a bed of motivations including background beliefs, future desires, and current frustration. THESE are the reasons why customers buy new products…
by Gavriel Shaw
Here’s a 6-part outline to create a mini marketing plan. 1. Preparation Brainstorm the big picture (in line with this outline) Build your core team (designer, developer, marketing jedi, PR or social media
by Gavriel Shaw
“Yes, but who has time for creating two versions of everything when there’s barely enough time for one!” I understand. Yet the cost/benefit ratio is mind-blowing when you really grasp the effects and
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