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B2B Copywriter 

 June 21, 2010

By  Gavriel Shaw

I have worked with dozens of companies in various capacities including senior marketing management for a marketing service provider.

Previous clients and employers include:

Now freelancing whilst traveling South America, I develop marketing plans and write promotional copy for several business clients.

What I find evolving in my own approach to client projects is, as far as I am aware, a detailed systems approach to b2b copywriting and lead generation, equally applicable to b2c.

The approach has evolved around a concept proposed by Eli Goldratt called the Mafia Offer, alluding to ‘an offer that is too good to refuse’.

My approach to crafting a Mafia Offer uses processes originated by Goldratt, as partically described on the Mafia Offer TOC Marketing page.

B2B lead generation is becoming easier and faster, which means you must do just that little bit more to capture the attention of your market place ahead of your competition.

Throughout this site you will find various elements of my system, and on my b2b copywriter hire page you will find a more complete description of my services.  You can also pick up a free copy of my white paper on the copywriter selection process.

Gavriel Shaw


Gavriel has product and marketing expertise from a variety of roles, including CMO, Head of Growth, Head of Marketing, eCommerce Director, Web Marketing Director, Product Marketing Manager, and Senior Copywriter in various sectors, both B2C and B2B.

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