Cyclic Media, Inc. began as a professional blog in 2015 highlighting lessons learned in product and marketing management... then became a consulting company culminating in the 2020 Cyclic Growth Framework... then moved on to being a fast growing web3 marketing agency in 2021 while writing a draft book The Startup Flywheel... then moved all that to the back burner as Cyclic Media, Inc. founder shifted gears by joining a startup VC for 2022.
Cyclic Media Inc. is producing a series of masterclasses to deliver highly focused shortcuts to success for professionals, managers and founders.
The focus is on product launch strategy that builds rapid market traction to attract startup investment from worthy investors — be it crypto token buyers, angel investors, crowdfunding patrons, or seasoned VCs.
Want to work with us?
If you have taken the Cyclic Growth Framework masterclass and want to work with us one-to-one, here's how:
The Cyclic Growth Framework Delivered in 3 steps
The Cyclic Growth Framework solves the struggle and waste that startups experience to achieve ‘product market fit’.
The Cyclic Growth Framework cycles through three phases of growth to build the confident towards genuine market traction and optimal budgeting across product development, strategic marketing, and customer experience.
First, our team vets all project applications.
Pitching us a promise of mega moon token profits will not get you into our program.
So what will?
Passion. Smarts. A commercially viable idea. Credibility.
We vet projects just like a seed investor might. We want to know that you and your team or business concept has genuine merit for the effort we put in to our side of the deal.
If accepted onto the program and we find mutually beneficial terms, we progress to phase 2.
Second, together we lay all the cards on the table to get a picture of the current project context.
Marketing Discovery involves pinpointing core brand values (which become the personality of the brand) along with current insights and assumptions about (a) the market, (b) the customer, (c) possible routes to market, and (d) possible phases of growth through incubation, acceleration and scale.
From that discovery, we can build a relevant research and validation program around those insights and assumptions which can then inform a practical marketing plan.
Key Area 1: Understand the Business Direction
- Success Factors
- Strengths, Weaknesses and Opportunities (product, customer experience, marketing)
- Market Threats & Risks
- Key Stakeholders (partners, regulators, customers, investors, journalists)
Key Area 2: Understand the Audience Perspective
- Audience Scenario Mapping
- Brand Narrative (backstory, values, superpowers)
- Routes To Market
- v1 Marketing Roadmap (which may include initial channel selection, phases of MVP validation, agreement on establishing an early brand presence for grassroots community development,
- v1 answer to: Who must we be and what must we do in the marketplace to attract the right audience & communicate our value (for the brand, commercial viability, and MVP validation) based on resourcing/budget available both now and projected?
How far we get in Discovery partly depends on how much work has already been done in these areas.
However (rather than doing a superficial job), the risk mitigation that comes from exploring assumptions and agreeing strategic next steps for market validation, is the most important outcome here.
Third, we progress through the various workshops and exercises of the Cyclic Growth Framework.
A 6 to 12 week program (with workshops and homework) to build out your business model for effectively and efficiently moving towards product market fit in the real-world.
The 5 Cyclic Incubator Workshops focus on: Situation, Proposition, Experience, Growth Model, and Delivery.
We explore assumptions, organize insights, and create a flexible action plan depending on your stage of business development and available resources.
Here's a peak of the Incubator area that we collaborate on throughout the process:
Incubate We start 'small' by defining the business.
Accelerate We can then choose the fastest route to build real-world market traction.
Scale Once 'product market fit' is achieved, we can scale.
The result of the Cyclic Incubator is a best practice Go-To Market strategy including real-world data as evidence for the direction of your project to reach what only 20% of startups achieve: Product Market Fit. This includes a clear business roadmap incorporating brand strategy, product R&D priorities that suit customer validation, and a marketing communications plan.
...From there, you become eligible for the Cyclic Accelerator Program where we build market traction to either raise investor funds (Token Sale, NFT Launch, or Private Equity) or achieve customer sales revenue through practical multi-channel marketing.