Video Sales Letter Copy for Weight Loss
While consulting to an ad agency on web copy and marketing during 2014, they requested I write a full VSL script for a breakthrough probiotic weight loss program and manage production of the video.
This involved studio time with the Doctor, writing the Doctors script as well as the ‘publishers’ script and then facilitating video production via a 3rd party video editor.
Here’s the 2 minute intro of the full VSL:
Here are the slides for that intro:
The rest of the VSL involved the publishers voice as narrator with PowerPoint slides mixed in with live footage of the spokesperson, a renowned Doctor.
I wrote both scripts and liaised with the Doctor including several phone interviews as he knows his subject well.
A copywriter via my clients agency helped with some of the more standard sales copy later in the script.
As the lead copywriter the final version was mine.
Here is the working version of near final copy for the publishers voice.