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Video Sales Letter Copy for Weight Loss 

 September 12, 2015

By  Gavriel Shaw

While consulting to an ad agency on web copy and marketing during 2014, they requested I write a full VSL script for a breakthrough probiotic weight loss program and manage production of the video.

vsl-bft

This involved studio time with the Doctor, writing the Doctors script as well as the ‘publishers’ script and then facilitating video production via a 3rd party video editor.

Here’s the 2 minute intro of the full VSL:

[vooplayer vooid=’NDY4MDI=’ width=’670′ height=’390′]

Here are the slides for that intro:

prob-intro-video-thumb

click to open pdf

The rest of the VSL involved the publishers voice as narrator with PowerPoint slides mixed in with live footage  of the spokesperson, a renowned Doctor.

I wrote both scripts and liaised with the Doctor including several phone interviews as he knows his subject well.

A copywriter via my clients agency helped with some of the more standard sales copy later in the script.

As the lead copywriter the final version was mine.

Here is the working version of near final copy for the publishers voice.

wl-script-publisher-thumbclick to open

 

Gavriel Shaw


Gavriel has product and marketing expertise from a variety of roles, including CMO, Head of Growth, Head of Marketing, eCommerce Director, Web Marketing Director, Product Marketing Manager, and Senior Copywriter in various sectors, both B2C and B2B.

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