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While consulting to an ad agency on web copy and marketing during 2014, they requested I write a full VSL script for a breakthrough probiotic weight loss program and manage production of the video. This involved studio time with the Doctor, writing the Doctors script as well as the ‘publishers’ script and then facilitating video […]Continue reading
In this article: My first Video Sales Letter Video Conversion Funnels Video Sales Letter Length Video Engagement Video Sales Letter Copywriting Multi-Part VSL Launch Sequence My first Video Sales Letter… Converting at a huge 8% back in 2008 it was about 12 minutes long and sold an info product on ‘how to get organized’. You can watch […]Continue reading