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Tag Archives for " split testing "

41.94% Result Rate for Pennies using Video Ads on Facebook!

Normally I can’t share fresh campaign data due to client NDAs — however, in this case I’m partners in a project and showing you our metrics is fair game! So here’s a demonstration of how you can use micro-budget campaigns to test new marketing concepts before rolling out into broader ad spend… The Channel of Choice One of […]

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How to split test with ab and multivariate split testing software

I bought Jim Stone’s Split Test Accelerator back in late 2005.

Most likely one of the most important investments in my own marketing self-education I could have made…

Why?

Because conducting multivariate true taguchi split tests on landing pages and sales pages gives you a genuine experience of the optimisation process that no academic text book or random trial and error marketing promotions can ever give you.

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