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“Yes, but who has time for creating two versions of everything when there’s barely enough time for one!” I understand. Yet the cost/benefit ratio is mind-blowing when you really grasp the effects and experience the results of split testing in your own metrics. And there are fast and easy ways to make testing super streamlined, […]Continue reading
Normally I can’t share fresh campaign data due to client NDAs — however, in this case I’m partners in a project and showing you our metrics is fair game! So here’s a demonstration of how you can use micro-budget campaigns to test new marketing concepts before rolling out into broader ad spend… The Channel of Choice One of […]Continue reading
I bought Jim Stone’s Split Test Accelerator back in late 2005.
Most likely one of the most important investments in my own marketing self-education I could have made…
Because conducting multivariate true taguchi split tests on landing pages and sales pages gives you a genuine experience of the optimisation process that no academic text book or random trial and error marketing promotions can ever give you.Continue reading