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3 Email Copywriting Principles Of An Email Marketing Pro

With these 3 components, you can more fully optimize email marketing for long-term success without eroding your subscriber base. Relevance Cliff-hangers Automation Email Relevance Try selling pink crocodile handbags to a male nature conservationist and he’ll drop you like a lead weight in a swimming pool. …but promote your handbag as a Western fashion-icon to high-fashion […]

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Email Copywriter – Early Career Samples

I started writing email copy back in 1996. In 2009 I took a position as Head of Marketing for an Email Service Provider that auto-magically segmented and broadcast emails where even the images were personalised… Email Copywriting Samples Today, an email copywriter must take a very strategic approach of considering the full multi-channel touchpoints in […]

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