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As consulting Lead Copywriter for an ad agency, I needed to improve the response from a Video Sales Letter that the agency had paid a top VSL writer to produce. It wasn’t converting well and I felt the copy overall was strong but the lead (the introductory attention grabber) seemed to lack empathy with the […]Continue reading
In this article: My first Video Sales Letter Video Conversion Funnels Video Sales Letter Length Video Engagement Video Sales Letter Copywriting Multi-Part VSL Launch Sequence My first Video Sales Letter… Converting at a huge 8% back in 2008 it was about 12 minutes long and sold an info product on ‘how to get organized’. You can watch […]Continue reading