Minimise Your Marketing – For Maximum Punch

You’ve got budget.

You’ve got projects.

You’ve got targets.

You’ve got… a huge pain in the butt.

Marketing Management is not for the feint of heart, is it?

Those baffoons in higher management really have no way of comparing a lead-generating social media marketing program from a creative brand advertising campaign.

But they sure know how to put on the pressure.

Actually, I don’t think you should be so hard on senior management.

There is a way to make them giddily happy with your marketing performance, whilst educating them under-the-radar super quickly so that they actually support the growth of marketing in all directions.

The key is minimalism.

And that’s YOUR responsibility.

Look, if you have 7 marketing projects, each takes 2 months to complete, and you’re working on all of them, it’s going to be months and months before ANY of them complete, right?

But if you could laser focus onto just 2 projects, you’ll be enjoying the performance results of marketing projects much much sooner.

How do you ‘laser focus’ your marketing project selection?

Create an integrated marketing road-map – that’s how.

Marketing Minimalism

Squeeze out enough space on your daily schedule that you can plan. Stop chasing your tail.

Planning for prioritization and resource allocation is what differentiates the drowning marketer from the promoted marketer.

I learned that the hard way.

You’ve got to fight your corner, because you know best. But you have to present your case well.

  • Start from your USP (a cross-over between your core competencies, business strategy, current product portfolio, and competitive positioning).
  • Extend to your target audience.
  • Capture your ideal prospects profile.
  • Discover where they hang out.
  • Consider what value proposition would attract their interest.
  • Build a promotional pipeline.
  • Open the floodgates of traffic getting one-at-a-carefully-selected-time.

Select the projects that will leverage and lift your genuine current marketing bottleneck.

Want help with any of it?

I have a network of contractors I can recommend. I am also sometimes available to help with campaign planning, and also direct response copywriting (my first passion in marketing).

See my Copywriter For Hire page for more or download my white paper ‘how to select your next copywriter’.

How To Select Your Next Advertising Copywriter

I have just revised the introduction pages of the white paper on choosing a copywriter.

The paper explains how professional marketers and business owners can approach, select, judge, and guide a copywriter…

…explaining the link between:

  • business strategy (market definition, segmentation, and targeting)
  • and the copywriters process of ‘getting inside the head of the customer and delivering compelling sales copy.

Grab a copy of the paper from my copywriting services page.

How to Choose a Copywriter

Marketing Words! Advertising Words! Sales Words! All are meaningless and chasing after the wind…

…lamented King David 3000 years ago.

He should have seen how POWERFUL words can be in the 21st Century of high-octane commercialism, business capitalism and impulse buy advertising.

If your marketing words don’t sell, you don’t make money.

You know it. I know it.

And yet words are one of the most obvious areas of neglect at many businesses, large and small.

Obvious that is to a copywriter, and many savvy marketers, but often not so obvious to Directors.

Company Directors and rushed managers make the mistake of thinking that:

“words are simple. Words are common. Anyone can write the ‘blurb’ for the new product. Give it to the propeller head in the corner who did the programming for the new software, or let the marketing manager write the copy. Isn’t that what we pay him for?”

Alas no.

Copywriting is one of the highest paid professions in the world for a very decisive reason.

Here it is:

It’s darn difficult… takes a great deal lot of time to do right… and is a lot like running a government… everyone thinks they could do it but not many really can.

But for business management we have courses… degrees… even MBAs.

What do we have for Copywriting?

copy-paper-thumb2Underground courses developed themselves by nose-to-the-grind-stone copywriting legends such as Claude Hopkins, David Ogilvy, Gene Schwartz…

…plus the painstakingly researched and guarded collections of histories adverts to learn from – and a great deal of trial and error.

If you want to see a huge change in your marketing campaign ROI, put a direct response copywriter to the test. Not a branding copywriter for crying out loud. I said a direct response copywriter!

What’s that?

Get my white paper on how to choose a copywriter and you’ll instantly know more about finding and managing people who can deliver winning copy than most marketing managers and company Directors ever will. And it’s FREE.

The paper explains how professional marketers and business owners can approach, select, judge, and guide a copywriter by explaining the link between:

  • business strategy (market definition, segmentation, and targeting)
  • and the copywriters process of ‘getting inside the head of the customer and delivering compelling sales copy’.

Get the white paper available at the top right of this page.

Professional Advertising Copywriter Selection

copy-paper-thumb2

My white paper…

“Exposing the link between your marketing success and your copywriter selection process”

…has a fresh coat of paint.

  • I’ve highlighted my 3-part formula that beat an ad agency by 510% in a split-test.
  • I’ve also included a quote by Claude Hopkins which is probably the first ever identification of an irresistible offer, more recently labelled a ‘mafia offer’.
  • The Research section has also been expanded to include all 5-types of ‘insight’ that your copywriter needs in order to do the best job possible for your campaign.

Here it is:

Professional Advertising Copywriter Selection.

Copywriter Selection white paper

copy-paper-thumbI have just published…

(a work-in-progress)

…white paper, on how professional marketers and business owners should approach, select, judge, and guide a copywriter.

The paper explains the link between:

  • business strategy (market definition, segmentation, and targeting)
  • with the copywriters process of ‘getting inside the head of the customer and delivering compelling sales copy.

Check it out: The Copywriters Selection Process white paper.

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