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What is the role of content marketing in creating a great customer experience? 

 July 5, 2013

By  Gavriel Shaw

David Edelman, Principal at McKinsey, describes the content pipeline and how it needs to both feed and inform interactions across all touchpoints with the customer.

High-budget low-volume content production needs to be displaced by low-budget high-volume content creation, based on the many touchpoints of audience interaction.

The best brand experience throughout the buying process means having opportunities to create content that can be shared as social media.

Brilliant insight on the evolution of social marketing.

Gavriel Shaw


Gavriel has product and marketing expertise from a variety of roles, including CMO, Head of Growth, Head of Marketing, eCommerce Director, Web Marketing Director, Product Marketing Manager, and Senior Copywriter in various sectors, both B2C and B2B.

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