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How To Select Your Next Advertising Copywriter 

 December 25, 2011

By  Gavriel Shaw

I have just revised the introduction pages of the white paper on choosing a copywriter.

The paper explains how professional marketers and business owners can approach, select, judge, and guide a copywriter…

…explaining the link between:

  • business strategy (market definition, segmentation, and targeting)
  • and the copywriters process of ‘getting inside the head of the customer and delivering compelling sales copy.

Grab a copy of the paper from my copywriting services page.

Gavriel Shaw


Gavriel has product and marketing expertise from a variety of roles, including CMO, Head of Growth, Head of Marketing, eCommerce Director, Web Marketing Director, Product Marketing Manager, and Senior Copywriter in various sectors, both B2C and B2B.

Explore further: 

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