How To Select Your Next Advertising Copywriter

I have just revised the introduction pages of the white paper on choosing a copywriter.

The paper explains how professional marketers and business owners can approach, select, judge, and guide a copywriter…

…explaining the link between:

  • business strategy (market definition, segmentation, and targeting)
  • and the copywriters process of ‘getting inside the head of the customer and delivering compelling sales copy.

Grab a copy of the paper from my copywriting services page.

Posted by Gavriel

Providing digital marketing services to launch, scale and maximize your campaigns.