Q1. The emails were originally designed for an evergreen product. Once-off launches are so ...

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Here’s a 6-part outline to create a mini marketing plan. 1. Preparation Brainstorm the ...

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Gene Schwartz nailed 5 stages of market sophistication which helped my approach to strategic ...

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Innovation Catalysts, Wendy Castleman and Suzanne Pellican, introduce the Empathy Map as a tool ...

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