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Category Archives for "5. Traffic"

41.94% Result Rate for Pennies using Video Ads on Facebook!

Normally I can’t share fresh campaign data due to client NDAs — however, in this case I’m partners in a project and showing you our metrics is fair game! So here’s a demonstration of how you can use micro-budget campaigns to test new marketing concepts before rolling out into broader ad spend… The Channel of Choice One of […]

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What is the role of content marketing in creating a great customer experience?

David Edelman, Principal at McKinsey, describes the content pipeline and how it needs to both feed and inform interactions across all touchpoints with the customer. High-budget low-volume content production needs to be displaced by low-budget high-volume content creation, based on the many touchpoints of audience interaction. The best brand experience throughout the buying process means […]

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Still not confident about ‘social media marketing’? Do this…

I still speak with Directors, marketers, so-called consultants, and new startup entrepreneurs who are confused by hyped strategy and a ton of options when it comes to social media marketing… To really understand social media, new marketers and seasoned directors find it helpful to first grasp the following dynamic of the web’s evolution:

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Video Marketing Tips – My Favorite Video Marketing Software

This from Josh Bartlett: You did it… You just uploaded your first video into your Easy Video Player 2 software… Then, you clicked a button to create a totally pro-level guru-quality video sales page – all done for you… …that took less than a minute! Best Video Marketing Software Almost immediately, people start commenting on the video using […]

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Online Marketing Productivity Super-Tip

Fellow online marketer, I have a truly killer tip for you… Big Business Executives use this master key for maximum productivity, clear thinking, and strategic success. …In fact: It’s been used in businesses for the past 150 years – since the days of Andrew Carnegie, Henry Ford, Charles Schwabb. And now it’s yours too, FREE. […]

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Social Buzz – How important is it? And where can you get some?

I haven’t been this excited about a marketing service application since…. I can’t even remember. Let me set the scene here: First, if you are curious about social media marketing, or social buzz, but don’t quite know what all the fuss is about or if you should fuss about it, then take a few moments […]

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Marketing Guide for Therapists and One-to-One Trainers

Marketing for therapists and one-to-one trainers can be a daunting task, yet crucial to build a strong and successful practice. Too often I’ve met the nicest and most caring therapists, but they’re kind of just getting by with their practice… Unsure about how to approach marketing effectively. Don’t feel they have enough time to dedicate […]

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