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In relation to a weight loss award for a new natural hunger suppressant (clinically proven to significantly reduce body fat over extended periods of time… without extra exercise or forced dieting)… I’ll be in-and-around Atlanta Georgia for the month of September conducting field research to build up an audience profile for the product, yet to […]Continue reading
YouTube video description: “You can’t go wrong with Jay Abraham and his copywriting tips here couldn’t be more spot-on. Copywriters are always told to give the people what they need and want and this video shows exactly how to get just that.”Continue reading
More to come, but… Can you determine your competitors strategy by reviewing their apparent sales strategy? You can see their market segmentation, product innovations, etc… just by looking. So look. <p>Recommended Resource: Use Mark Joyner’s <a href=”http://www.simpleology.com/p/competitiveintelligence/nathanshaw/gscom-page” target=”_blank”>Competitive Intelligence Cash Maps</a> for managing the process of competitor research.</p>Continue reading
A collection of notes on Customer Research: What do these three quotes have in common? “The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself” – Peter Drucker “Copywriting is 80% research, only 20% writing the actual copy.” “If you wish to […]Continue reading
I like to start my market research with online search volumes using Google’s keyword tool – which gives an overall general picture of basic keyword categories and how popular they are. A simple and fast initial market research. Google Adwords Keyword Tool Also use www.google.com/trends to see how various topics are trending (becoming more or […]Continue reading
The scope and depth of research depends on resource constraints, time constraints, and the overall corporate/business/function’s purpose. Maximising corporate value creation divides into 2 dimensions: Market attractiveness (the potential opportunity that exists within a certain market) Competitive strength (the organizations competencies and assets available to capture those opportunities in the face of competition) Each of […]Continue reading