Do we strategies for sales, or do we actually give a shit about customers?
Until you create true user context and set up for the marathon [long-term relationship] instead of the quarterly report sprint, it’s going to be difficult to succeed going forward.
The future battleground will be genuinely caring about customer experience.
Hear it all from the flamboyant ‘Gary V’.
Still just as relevant as it was in 2011 when the presentation was recorded.