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THE WORLDS BEST BLOG FOR STRATEGIC MARKETING MANAGEMENT

POPULAR posts

Strategic phases for product launches (Q&A)

Quick-Fire Mini-Marketing Plan

5 Degrees of Consumer Sophistication

Why Client Experience Management trumps Customer Experience Management for maximum profitability

Gavriel Shaw, Judge at 2013 European Contact Centre & Customer Service Awards (ECCCSA) – Social Media Category

Empathy Mapping exercise to understand your audience

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Marketing Words! Advertising Words! Sales Words! All are meaningless and chasing after the wind…

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by  Gavriel Shaw

…lamented King David 3000 years ago. He should have seen how POWERFUL words can be in the 21st Century of high-octane commercialism, business capitalism and impulse buy advertising. If your marketing words don’t ...

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The Art of Writing Advertising

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by  Gavriel Shaw

Book available on Amazon. Here’s one of the interviews, with famed Advertising Man Leo Burnett… Well, one of the things I wanted to ask you, Mr. Burnett – touching on what you’ve said ...

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Largest Internet Traffic Survey Ever

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by  Gavriel Shaw

Bradford University in the UK, together with Intellimon (developers of the famous XSitePro website software) are conducting… The Largest Internet Traffic Survey Ever And they will publish a report of their findings which ...

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Productivity in the workplace | productivity efficiency

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by  Gavriel Shaw

Productivity and efficiency can be very effectively managed using 3 levels to help you be more productive in the workplace and beyond. Productivity Efficiency Level 1 Get organized around your workspace and within ...

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Good Customer Service

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by  Gavriel Shaw

Received Email Feedback I was very happy to hear from you. Normally when you pay for a service and then time gets away and you don’t use it, that’s it, your money gone ...

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