“If you can’t measure it, you can’t manage it” The measurement and evaluation of performance requires answering 4 basic questions: What has happened? Why has it happened? Is it going to continue? What are we going to do about it? Financial & Non-Financial Indicators The above 4 questions are taken from a very interesting article […]

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Conversion generally means executing the process of changing the current situation to the desired situation. In terms of marketing, Conversion is about taking an opportunity for business from one stage of involvement with your service to a higher stage of involvement. The full customer lifecycle passes through various conversion funnels: Lead generation (front-end marketing) Customer […]

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Based on your Preparation and Research you move into Development. The Marketing Matrix recognises these broad areas for Development. Click on any of the main headings to visit each main page. Summary of Development Development varies greatly depending on the purpose of your project, the size of your available resource (Developers, Budget, Time, etc.), and […]

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