I used to work for a millionaire entrepreneur who gave me access to Jay Abraham’s multi-volume Marketing Encyclopedia… it gave me a Jedi intuition for good marketing strategy which I still have never had the opportunity to fully put to work…
Jay Abraham charges $40,000 per day for one-to-one business coaching and has no shortage of clients.
If you want to see Jay get bigged-up, watch clip 1.
Jay’s message in this second clip is this:
Webster defines ‘customer’ as someone who buys a product or service.
Webster defines ‘client’ as someone under the ‘care and protection of’.
Do your ‘customers’ just want to be sold to, or do they want to be cared for and protected?
Which approach is a better level of service?
The ultimate business differentiation is to treat your ‘customers’ as highly valued, respected, cared for premium clients.
Hence client experience management is the pinnacle of customer experience management.
As a judge of the 2013 European Contact Centre & Customer Service Awards (ECCCSA) social media category, I’ve seen behind the curtains of organisations large and small who thought themselves worthy to enter.
Some household big brands, some smaller or niche brands… all putting in great effort to manage both new customer marketing and existing customer service within the social marketplace.
What are the entries judged on? Criteria includes (in my own words): Read More
Gamestorming is a set of best practices compiled from the world’s most innovative people and companies, condensed into a lightweight, low-tech toolkit that applies tools and rules to the problems of collaboration and teamwork.
The approach is a mashup of game principles, game mechanics and work. It’s a set of methods for inventors, explorers, and change agents. A practice made of people, paper and passion.
Huge cultural shifts can be required to foster such an open culture of gamestorming…
It makes me wonder how much of this type of approach is managed internally vs how much is actually delivered by external agencies.