Video Sales Letter (VSL) Copywriter

In this article: My first Video Sales Letter Video Conversion Funnels Video Sales Letter Length Video Engagement Video Sales Letter Copywriting Multi-Part VSL Launch Sequence My first Video Sales Letter… Converting at a huge 8% back in 2008 it was about 12 minutes long and sold an info product on ‘how to get organized’. You can watch […]

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Why Cyclic Media?

In 15 years of marketing if there’s one thing I’ve learned it’s that progress happens cyclically. Build it once and expect it to perform forever? Of course not… Our approach streamlines the process of ongoing improvement so that we can test small and scale large, providing you have sufficient resources and budget. If you don’t, we […]

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5 Degrees of Consumer Sophistication

Gene Schwartz nailed 5 stages of market sophistication which helped my approach to strategic marketing to no end. And I’ve just brainstormed an equivalent for consumer sophistication that considers the consumer a little more directly. Which stage are your customers at? How do you appeal to them? Do you turn other customers off? What can […]

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First hand research in the [weight loss] market (Atlanta Georgia, here comes a copywriter!)

In relation to a weight loss award for a new natural hunger suppressant (clinically proven to significantly reduce body fat over extended periods of time… without extra exercise or forced dieting)… I’ll be in-and-around Atlanta Georgia for the month of September conducting field research to build up an audience profile for the product, yet to […]

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