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THE WORLDS BEST BLOG FOR STRATEGIC MARKETING MANAGEMENT

POPULAR posts

Strategic phases for product launches (Q&A)

Quick-Fire Mini-Marketing Plan

5 Degrees of Consumer Sophistication

Why Client Experience Management trumps Customer Experience Management for maximum profitability

Gavriel Shaw, Judge at 2013 European Contact Centre & Customer Service Awards (ECCCSA) – Social Media Category

Empathy Mapping exercise to understand your audience

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41.94% Result Rate for Pennies using Video Ads on Facebook!

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by  Gavriel Shaw

Normally we can’t share campaign data due to client NDAs — however, in this case we can show some initial test data. So here’s a demonstration of how you can use micro-budget campaigns to test ...

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3 Email Copywriting Principles Of An Email Marketing Pro

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by  Gavriel Shaw

With these 3 components, you can more fully optimize email marketing for long-term success without eroding your subscriber base. Relevance Cliff-hangers Automation Email Relevance Try selling pink crocodile handbags to a male nature ...

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Video Sales Letter Copy for Weight Loss

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by  Gavriel Shaw

While consulting to an ad agency on web copy and marketing during 2014, they requested I write a full VSL script for a breakthrough probiotic weight loss program and manage production of the ...

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Copywriting Sample – Video Sales Letter Lead – Male Health Supplement

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by  Gavriel Shaw

As consulting Lead Copywriter for an ad agency, I needed to improve the response from a Video Sales Letter that the agency had paid a top VSL writer to produce. It wasn’t converting ...

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Video Sales Letter (VSL) Copywriter

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by  Gavriel Shaw

In this article: My first Video Sales Letter Video Conversion Funnels Video Sales Letter Length Video Engagement Video Sales Letter Copywriting Multi-Part VSL Launch Sequence My first Video Sales Letter… Converting at a ...

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