In this article: My first Video Sales Letter Video Conversion Funnels Video Sales Letter Length Video Engagement Video Sales Letter Copywriting Multi-Part VSL Launch Sequence My first Video Sales Letter… Converting at a huge 8% back in 2008 it was about 12 minutes long and sold an info product on ‘how to get organized’. You can watch […]
Continue readingThis VSL is to launch an innovative training equipment for Quarterback training. The product is in design and development so I can not reveal the complete script. Here is the entire lead section of the VSL file that is sure to get any QB absolutely hooked on watching the rest of the sales video. I’m […]
Continue readingDear membership site developers, In 2015 I’m going to create a comprehensive membership site… Oh no wait, I can’t yet… because of the state of current membership plugins. I think the problem is the ‘minimum viable product’ mind set where developers create something they can sell, generally as good as the mixed bag of competitors, […]
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In 15 years of marketing if there’s one thing I’ve learned it’s that progress happens cyclically. Build it once and expect it to perform forever? Of course not… Our approach streamlines the process of ongoing improvement so that we can test small and scale large, providing you have sufficient resources and budget. If you don’t, we […]
Continue readingI’m searching for an inbound customer contact centre and used the live chat on one service providers website. Here’s how the conversation went down… Me: Nice website but the pricing table is clear as mud for me Todd C: Hello Me: What’s the economy plan for $29? Todd C: My apologies. It isn’t meant to […]
Continue readingWebinars are killer ninja sales tools for both B2B and B2C alike… But GoToWebinar costs $500 per month, with a limit of 1,000 attendees… and limited functionality. If you can get a short turnaround budget approval (like, right now!) for a measly $300, you can get yourself lifetime access for unlimited webinars with unlimited attendees […]
Continue readingGene Schwartz nailed 5 stages of market sophistication which helped my approach to strategic marketing to no end. And I’ve just brainstormed an equivalent for consumer sophistication that considers the consumer a little more directly. Which stage are your customers at? How do you appeal to them? Do you turn other customers off? What can […]
Continue readingIn relation to a weight loss award for a new natural hunger suppressant (clinically proven to significantly reduce body fat over extended periods of time… without extra exercise or forced dieting)… I’ll be in-and-around Atlanta Georgia for the month of September conducting field research to build up an audience profile for the product, yet to […]
Continue readingYouTube video description: “You can’t go wrong with Jay Abraham and his copywriting tips here couldn’t be more spot-on. Copywriters are always told to give the people what they need and want and this video shows exactly how to get just that.”
Continue readingStory loops have been used by brilliant writers for centuries. With the dawn of television the power of “nested loops” became clear. Nesting story loops is the most powerful way to keep an audience engaged. Kevin Hogan shows the lasting power of nested loops with an example of an old TV show from the 1980’s…and […]
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