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Gavriel

Author Archives: Gavriel

Key To Maximum Influence Through Content Marketing and/or Coaching

‘Emotive Compulsion’ Your customers inner-drive to make a change, to try something new… built on a bed of motivations including background beliefs, future desires, and current frustration. THESE are the reasons why customers buy new products… or coaching clients try new approaches to life. In marketing just as in coaching: We know the basis of choice is a balancing […]

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6-Part Kickstarter Marketing Strategy (100% Fail-Proof)

Here’s the 6-part fail-proof strategic outline for kickstarter marketing. If you are in the market for kickstarter campaign management or marketing services, let me know as I’m fully immersed in the details. These notes are drawn from best-practice as taught in various courses that I’ve taken along with my own 15-years experience in web marketing. 1. […]

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41.94% Result Rate for Pennies using Video Ads on Facebook!

Normally I can’t share fresh campaign data due to client NDAs — however, in this case I’m partners in a project and showing you our metrics is fair game! So here’s a demonstration of how you can use micro-budget campaigns to test new marketing concepts before rolling out into broader ad spend… The Channel of Choice One of […]

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What Is Marketing Funnel Automation? – and how can I conquer it?!

In its simplest form, Marketing Automation is when a visitor requests information and receives it automatically by email. Today, visitors request can lead into behavior-triggered email follow-up and off-site ad re-targeting that delivers specific content based on the visitors exact behavior (i.e. which pages he visited revealing both his interests and stage of the buying process). Example […]

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3 Email Copywriting Principles Of An Email Marketing Pro

With these 3 components, you can more fully optimize email marketing for long-term success without eroding your subscriber base. Relevance Cliff-hangers Automation Email Relevance Try selling pink crocodile handbags to a male nature conservationist and he’ll drop you like a lead weight in a swimming pool. …but promote your handbag as a Western fashion-icon to high-fashion […]

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Video Sales Letter Copy for Weight Loss

While consulting to an ad agency on web copy and marketing during 2014, they requested I write a full VSL script for a breakthrough probiotic weight loss program and manage production of the video. This involved studio time with the Doctor, writing the Doctors script as well as the ‘publishers’ script and then facilitating video […]

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Copywriting Sample – Video Sales Letter Lead – Male Health Supplement

As consulting Lead Copywriter for an ad agency, I needed to improve the response from a Video Sales Letter that the agency had paid a top VSL writer to produce. It wasn’t converting well and I felt the copy overall was strong but the lead (the introductory attention grabber) seemed to lack empathy with the […]

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