4 P’s of an Advert

There are many formulas for writing an advert, sales letter, optin page, etc.

One from AWAI is the “Four P’s.”

As follows…

1.  “Picture” – spark a picture in the readers mind that grabs their attention
2.  “Promise” – point out the benefit you are offering
3.  “Proof” – then demonstrate credibility for why and how you can deliver on the promise
4.  “Push” – then get them to take the next action now

Pretty straightforward right?

Posted by Gavriel

Providing digital marketing services to launch, scale and maximize your campaigns.