CyclicMedia used to offer marketing services.
Today, the site remains as a clarion call to blockchain startups and marketeers to look beyond ‘quick wins’ and focus on the greatest opportunity of our era:
Humanise Your Digital Customer
With the rise of digital persona based smart contract identities, the crypto smart customer will build an augmented control grid around their life.
DAOs (Decentralised Autonomous Organisations) and M2M (Machine-to-Machine) economics will allow customers to create distance from advertisers that do not match their profile. Think of it like super-intelligent ad blockers.
Startups that authentically align with the customers preferred style of experience can thrive.
At the very core of customer experience is not 'how many clicks it takes to register'… nor how many ‘cutting edge features’ a product has. In a world of choice, the customer is not loyal to brands. But they are loyal to their beliefs.
As such, the core of modern customer engagement is identity. That is, how does your brand experience compliment or contradict your customers own identity, values, aspirations and beliefs.
Give yourself enough time and space to get that right, and you'll attract a like-minded community of customers within the rapidly decentralising digital economy.
Get it wrong, and you'll struggle through an endless flow of short-term marketing campaigns with countless product pivots.
Remember: Customer is King.
Start with Service Design Thinking. Get the recommended book, explore the tools, do the work.
Humanise your digital customer.
- January 2018
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"As a certified Life-Coach, with a degree in Marketing and Advertising... [project] stood out for me - Gavriel's tone and use of language makes each sentence a pleasure to read...I'm compelled to read on, clicking on every page, and wanting to find out more!"
Learnt more about digital marketing from a 1hour meeting with Gavriel than my whole first year at uni #impressed
I'd say what Gavriel doesn't know about online marketing/SEO/SEM isn't worth knowing. A true knowledgeable & enthusiastic professional!
My email address gets hammered with spam and worthless offers, but your products are worth 100, 1000; maybe even a million times anything I’ve seen advertised in my email inbox.
I went through your site and portfolios and am absolutely floored by the emotion provoking content you are able to create.
Gavriel, You are the best sales copywriter ever!
I used your [________] sales page as a template to re-do mine and my conversions doubled!
Cyclic Media provides experienced insight, new learnings and test optimization to leverage existing resources towards ever greater customer engagement and ROI.
Cyclic Media closes the gaps that are common in marketing departments who are constantly pressured to maximize campaign output and effectiveness.
Gavriel held various marketing roles over 15-years including Head of Marketing, eCommerce Director, SEO Manager, Senior Copywriter, and Head of Digital in various sectors.
Gavriel's talent is diligently researching the market and testing new campaign concepts that create a positive feedback loop on customer acquisition, customer satisfaction and ROI.
We are selective about clients we take on. Our priority is that we’ll enjoy working with you while learning something new and worthwhile by being involved with your brand. We only work on ethically minded projects, be it down-to-earth honest small businesses or visionary entrepreneurs who are out to change the world as we are.
Working remotely gives us the freedom to hang out in cool places around the world, indulge our interests, and learn about our clients target audience first hand.
Unlike most agencies who focus on internal production output using a time-sheet for maximum billable hours, we revel in the learning process of creating cost-efficient test campaigns that outperform anything previously imagined with performance related bonuses agreed as suitable with each client.
This means we not only have the expertise and capacity to deliver quality work, we can also charge highly competitive standard fees too.
In 2013, Gavriel spent a month in Atlanta, Georgia interviewing women as background research for a clients women’s health supplement campaign.
And at the time of this writing Gavriel is in Munich Germany, soon to be in Malaysia and spent much of last year in Canada at an ad agency as consulting web marketing director.