The Cyclic Growth Framework

For Anyone Required To Accelerate Market Traction:

--> CEO's, CPO's, CMO's, Product Managers, Growth Hacker’s, Heads of Marketing, Product Marketers, and Entrepreneurs...

Giving you instant mastery over the 40 management objectives for launch, growth and scale

Begin with...

Cycle 1 — Experience Design

Answering the fundamental question: What is the best possible business model (including revenue, customer value proposition, and operational process) based on market trends, company mission and product vision to direct business priorities?

Progress to...

Cycle 2 — Market Traction

Blending 3 critical areas:
1. Customer — What really makes them tick? Pains, Gains, and their Willingness To Pay...
2. Product — Journey Mapping, Roadmap, Milestones, Risk Mitigation
3. Launch — Key Messaging, Go-To-Market Plan, Budget Controls

Arrive at...

Cycle 3 — Growth Innovation

Deep customer engagement, product analytics, and scale for rapid iteration of customer experience throughout the entire customer journey and product lifecycle. 

Rinse-and-repeat the entire cyclic process for continuous improvement as your startup or business unit grows from strength to strength:

  • Build a professional business model with the 3 key components of Revenue, Value Proposition & Process/Resource Policy.
  • Pinpoint the right Objectives and Key Results for methodical management.
  • Capture the right Company or Product Vision for sustainable competitive advantage and stakeholder buy-in. 
  • Build a professional business model with the 3 key components of Revenue, Value Proposition & Process/Resource Policy.
  • Pinpoint the right Objectives and Key Results for methodical management.
  • Capture the right Company or Product Vision for sustainable competitive advantage and stakeholder buy-in. 
  • Use competitor insight to refine and advance your business and revenue model, and brand positioning,
  • Quickly build up a high-level overview of the current ecosystem to uncover assumptions and mitigate risk 
  • Pull together the most important trends in your marketplace for stakeholder oversight and buy-in.  
  • Use competitor insight to refine and advance your business and revenue model, and brand positioning,
  • Quickly build up a high-level overview of the current ecosystem to uncover assumptions and mitigate risk 
  • Pull together the most important trends in your marketplace for stakeholder oversight and buy-in.  
  • Understand the customer so well that 'the product practically sells itself'
  • How to conduct user research interviews so you don't risk 'leading the witness' to get responses that actually do not relate to authentic customer behaviour
  • Involve stakeholders in customer journey mapping to fully agree and align your product, brand and marketing direction. 
  • Understand the customer so well that 'the product practically sells itself'
  • How to conduct user research interviews so you don't risk 'leading the witness' to get responses that actually do not relate to authentic customer behaviour
  • Involve stakeholders in customer journey mapping to fully agree and align your product, brand and marketing direction. 
  • Separate the high-level roadmap from target condition milestones for best practice product planning
  • Gain clairvoyant understanding for the most compelling Customer Value Proposition for market traction
  • Develop a Key Messaging Framework that closes the gaps between product, sales, customer service and marketing  
  • Separate the high-level roadmap from target condition milestones for best practice product planning
  • Gain clairvoyant understanding for the most compelling Customer Value Proposition for market traction
  • Develop a Key Messaging Framework that closes the gaps between product, sales, customer service and marketing  
  • The right product road-map and milestones to manage risk and launch early.
  • Tailor a brand story that compels free and ongoing press coverage plus word-of-mouth customer referrals
  • Be confident in your product launch timeline to reduce risks to absolute minimum with the best possible chance for product-market fit
  • Account for all marketing channels in one cohesive, dynamic and modern go-to-market plan
  • The right product road-map and milestones to manage risk and launch early.
  • Tailor a brand story that compels free and ongoing press coverage plus word-of-mouth customer referrals
  • Be confident in your product launch timeline to reduce risks to absolute minimum with the best possible chance for product-market fit
  • Account for all marketing channels in one cohesive, dynamic and modern go-to-market plan
  • Avoid superficial ‘growth hacking tricks’ and get into the real meat and potatoes of data-driven growth
  • Orient your entire team towards continuous improvement through diligent experimentation across the entire customer journey
  • Pinpoint the key constraints to revenue flow throughout the product lifecycle and customer sales funnel
  • Crucial customer campaigns that build True Fans rather than a high churn rate.
  • Avoid superficial ‘growth hacking tricks’ and get into the real meat and potatoes of data-driven growth
  • Orient your entire team towards continuous improvement through diligent experimentation across the entire customer journey
  • Pinpoint the key constraints to revenue flow throughout the product lifecycle and customer sales funnel
  • Crucial customer campaigns that build True Fans rather than a high churn rate.

Get instant access to the Cyclic Growth Framework now!

Over 40 sections with best practice templates and techniques to clarify strategy, develop a road-map, and execute a growth plan with mastery. 

The Cyclic Growth Framework

Best Practice Mastery of Experience Design, Traction Marketing & Growth Innovation

Built Over 20-Years 

Worth knowing...

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"As a certified Life-Coach, with a degree in Marketing and Advertising... [project] stood out for me - Gavriel's tone and use of language makes each sentence a pleasure to read... I'm compelled to read on, clicking on every page, and wanting to find out more!"


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From a 1 hour meeting...

Learnt more about digital marketing from a 1 hour meeting with Gavriel than my whole first year at uni #impressed


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I'm compelled to read on...

"As a certified Life-Coach, with a degree in Marketing and Advertising... [project] stood out for me - Gavriel's tone and use of language makes each sentence a pleasure to read... I'm compelled to read on, clicking on every page, and wanting to find out more!"


Kelly Erez  //  Relationship Coach

GAVRIEL SHAW  //  Growth Advisor


The Cyclic Growth Framework is the result of almost 20-years, starting from the very earliest days of Digital Marketing in the 90's before the days of Google, evolving through to Head of Marketing building a team of 18 digital marketing ninja's, customer-focused Agile Product Management, and strategic consulting.


Gavriel has product and marketing expertise from a variety of roles, including CMO, Head of Marketing, eCommerce Director, Web Marketing Director, Product Marketing Manager, Senior Copywriter and Head of Digital in various sectors, both B2C and B2B.

The Cyclic Growth Framework is the result of almost 20-years, starting from the very earliest days of Digital Marketing in the 90's before the days of Google, evolving through to Head of Marketing building a team of 18 digital marketing ninja's, customer-focused Agile Product Management, and strategic consulting.


Gavriel has product and marketing expertise from a variety of roles, including CMO, Head of Marketing, eCommerce Director, Web Marketing Director, Product Marketing Manager, Senior Copywriter and Head of Digital in various sectors, both B2C and B2B.

The Best Timing for a Modern Growth Framework is Right Now!

Accelerate your business or career with the tricks of the trade based on almost 2-decades in-the-trenches experience with lean startup, product launch, growth marketing, and product innovation.

The Cyclic Growth Framework

Best Practice Mastery of Experience Design, Traction Marketing & Growth Innovation

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Gavriel Shaw

A Complete Framework For Strategic Growth Management

The Framework

6 Folders and over 40 sections for every aspect of planning and managing a modern startup or new business unit.

Guidelines

Step-by-step tips and tricks to help you make full and practical use of the framework regardless of experience.

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References

Links to articles and recommended books if you would like to explore key topics in more detail. 

Updates

Receive updates for the framework as best practice evolves in the fields of lean startup, product and growth. 

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