Cyclic Media

Marketing In A Decentralising World

CyclicMedia used to offer marketing services.

Today, the site remains as a clarion call to blockchain startups and marketeers to look beyond ‘quick wins’ and focus on the greatest opportunity of our era: 

Humanise Your Digital Customer

With the rise of digital persona based smart contract identities, the crypto smart customer will build an augmented control grid around their life. 

DAOs (Decentralised Autonomous Organisations) and M2M (Machine-to-Machine) economics will allow customers to create distance from advertisers that do not match their profile. Think of it like super-intelligent ad blockers. 

Startups that authentically align with the customers preferred style of experience can thrive. 

At the very core of customer experience is not 'how many clicks it takes to register'… nor how many ‘cutting edge features’ a product has. In a world of choice, the customer is not loyal to brands. But they are loyal to their beliefs.

As such, the core of modern customer engagement is identity. That is, how does your brand experience compliment or contradict your customers own identity, values, aspirations and beliefs.

Give yourself enough time and space to get that right, and you'll attract a like-minded community of customers within the rapidly decentralising digital economy. 

Get it wrong, and you'll struggle through an endless flow of short-term marketing campaigns with countless product pivots.

Remember: Customer is King. 

Start with Service Design Thinking. Get the recommended book, explore the tools, do the work.

Humanise your digital customer.

- January 2018


1. Marketing Funnels

Funnel's are everywhere. From that first moment your audience catches sight of your advert and the all-important first click… The big promise and specific offer on the landing page… The email sequence sent to nurture your prospects interest and trust… The complete buying experience and customer follow-up to maximize customer lifetime value.

We cover the lot. Squeezing out every possible drop of audience engagement with fully-tracked conversion funnels — gaining actionable insight about your audience every time someone visits your site. And we share all that insight with you.

From campaign planning, to design and build, through to the all-important ‘marketing automation’ and performance tracking for continuous improvement.

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2. Insight & Experience

From many years in the trenches of digital marketing lead generation, branding and eCommerce management, we have a keen eye for making rapid improvements.

We look at your current results to optimize brand experience and sales conversions at every point... while using analytical tools to find ways of maximizing results.

What questions go unanswered in your visitors buying process? How can we demonstrably improve user engagement to increase leads and sales? What simple tweaks can increase conversion rates and lower the cost of new customer acquisition? What do your site visitors think of your site? Where do they get stuck and then abandon the sale? What aspects of your brand story can we emphasize in new campaigns? All this and more.

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3. Content Creation

We produce various types of content for full content marketing, including video, graphics and copy. 

Send us your campaign brief or chat to us by phone to clarify the project. We’ll produce first-class content within the agreed timeframe.

For simple campaign emails, lead generation landing pages, through to feature sales pages, or complete VSL (video sales letter) scripts.

Gavriel is a veteran copywriter having written for dozens of companies since 

the 90s in both B2B and B2C markets, including health, finance, technology, personal development, dating and relationships, and many more.

Send an enquiry and we’ll send back any relevant samples.

4. Traffic Management

Sometimes the best ideas in the world go unappreciated and unused simply because the right people never know about them. Do you have the best kept secret in the world? Or perhaps just a well-developed quality product or service, but not enough traffic?

Concerned about front-loading $5,000 on a particular display network and want to validate campaign performance before scaling the budget? Perhaps you want to bootstrap several hundred dollars per month through split-test campaigns to find and scale winners and then roll-out to the big networks including Adwords PPC and large Display Networks. It that's unclear, no worries. We can explain everything.

Speak to us about your traffic concerns and we’ll suggest the opportunities worth focusing on. We can manage your traffic budget from $300 per month to $30,000 per month or more — including email solo ads, display networks, PPC and even social...

...although social campaigns tend to work best for existing customer retention and growth rather than new customer acquisition (a question we get asked a lot by concerned marketing managers who are underperforming on their targets for social marketing).

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5. Lead Nurture & Sales

You have content, you have traffic? Now how well are leads being captured and nurtured into sales? 

From landing pages to simple email follow-up campaigns and full-fledged marketing automation, we can help develop a lead nurture strategy to build brand preference and generate sales.

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Don't be shy. If your product ethically increases peace, prosperity and/or pleasure in the world, I can help with trackable marketing that grows your brand.

"As a certified Life-Coach, with a degree in Marketing and Advertising... [project] stood out for me - Gavriel's tone and use of language makes each sentence a pleasure to read...I'm compelled to read on, clicking on every page,  and wanting to find out more!"

Kelly E, 2015 
Relationship Coach

Learnt more about digital marketing from a 1hour meeting with Gavriel than my whole first year at uni #impressed 

Lottie Richards
2013

I'd say what Gavriel doesn't know about online marketing/SEO/SEM isn't worth knowing. A true knowledgeable & enthusiastic professional!

Than Kine, 2008 
Video Consultant Lead, Google, EMEA

My email address gets hammered with spam and worthless offers, but your products are worth 100, 1000; maybe even a million times anything I’ve seen advertised in my email inbox.

Curtis Ah Shay 
Client

Hello Gavriel,

I went through your site and portfolios and am absolutely floored by the emotion provoking content you are able to create.

D Roye
2015

Gavriel, You are the best sales copywriter ever! 

Dan Lew, 2010
Serial Entrepreneur

I used your [________] sales page as a template to re-do mine and my conversions doubled!

Anna White 
Site Owner
  • Why Us?
  • Who Are We?
  • Where Are We?

Flexibility

  • We can build the campaigns, landing pages and add all of the performance tracking tools into your website, or we can work directly with your team for shared implementation.
  • We can fill whatever area is needed for your team to close that all-important transformational gap in resources — ensuring you have continuous improvement campaigns running all of the time (no matter how short staffed you are).
  • We work with small business budgets too for initial campaign testing using the likes of Facebook Advertising, starting at just a few hundred USD/GBP/EUR per month, bringing new leads along with new learnings that increase your overall marketing performance within weeks.

Cyclic Media provides experienced insight, new learnings and test optimization to leverage existing resources towards ever greater customer engagement and ROI.

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Copyright 2018 CylicMedia

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